Umberto Giannini Coily Girls To Include Coily Natural Hair [Launch Event]

by mediabeast
26th June 2018

Umberto Giannini invited?Hair Popp to the?‘Curls Are In’?Umberto Giannini coily girls and curly jelly product launch. Their new range of products including coily hair girls aims to benefit all natural hair types including curly and coily hair. Serena joined in the celebration of all natural hair textures with a line of products that launch this month.?

The Launch at Plant Room in The Botanist, Birmingham

Heading down the narrow stairs case of The Botanist, I was lead to the underground interior. A softly lit room, beautifully decorated with green flowers, pink balloons and vegan cocktails!

Welcoming me was a woman with an Umberto Giannini t-shirt. It read ?welcome to Umberto Giannini our curly launch, please come on through?. So I did. The room was lined up with a range of hair products that are animal cruelty-free and vegan-friendly. The?Umberto Giannini coily curls range aims to be inclusive of all natural hair types from coils to curly.

Each product contains natural oils, organic coconut, avocado and argan oil. The range does not contain sulphates, parabens or silicones.?Umberto Giannini informed us that they tested the Coily Girls range on a sample of 92% of afro hair types (54 women) over a two-week time frame.

Umberto Giannini coily girls

Anastasia Stylianou,?Internal hairstylist and Creative Director

Eating green olives and crispy kale my attention was drawn to Anastasia Stylianou, Internal hairstylist and Creative Director of Rehab Styling. Anastasia gave?a question and answer?segment of the event, educating us on how to use each product on both wet and dry hair.?A member of the?audience who is a mother of four children with different hair types asked whether she would need to buy four different hair products. Anastasia said the introduction of?Umberto Giannini’s Curl Control Cream is a product will benefit all natural curl types.

Influencers alert

In the mist of the curly crowd, I spotted @curly_tanisha?who is a full-time athlete based in Nottingham and uses her platform to inspire fine hair curlies.

Umberto Giannini coily girls






Also, I had fun with the inspirational Coach with the curly hair -?Char Bailey.

Hair Popp Umberto Giannini Curls Are In







Umberto Giannini coily girls






Overall, the launch was an?evening filled with soft laughter and live hair tutorials. Particularly, the atmosphere, like a girls night slumber party, hidden in the secrets of the garden – the Plant Room. However, what was missing from the Umberto Giannini coily girls launch, was the representation of more coily hair women.

As?we always want to know the review of new hair products. So, if you have tried samples from the new range of Umberto Giannini coily girls, leave a comment below and let us know your thoughts.



Written by Serena Laidley @mslaidley2u on Instagram.

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