Shop offline with Hair Popp at BOXPARK London! 🙌🏾🎉
Jamii had huge success of their very first concept store in BOXPARK Shoreditch in August. So, in celebration of Black History Month, Jamii will be returning to the BOXPARK Shoreditch strip from Wednesday 28 October to Sunday 1 November 😝
From afro haircare to homeware to fitness wear and so much more, the Jamii pop up will be home to 22 amazing black-owned businesses for you to discover and shop, including Hair Popp! 🛍
Are you ready to shop offline with Hair Popp!? You’ll be able to get our limited addition tote bag and t-shirts that we’ve designed with Totes Caribbean .
Where is it?
30 seconds from Shoreditch High Street Station in London, BOXPARK is the “world’s first pop-up mall” and currently home to brands such as Havaianas, Astrid & Miyu and SNOG. A highly-populated and easily-accessible area, it’s a huge marketing and brand-building opportunity to place your products in front of thousands of people.
What are the details?
Running from Wednesdau 28 October to Sunday 1 November 2020, Jamii will be in one of the ground floor single containers (Unit 29) and the store will be staffed by co-founders Khalia and Courtney Ismain (who know our brand and products very well).
Hair Popp will be curated with 22 brands to take part in the different industries that black-owned businesses operate in to showcase the depth of creativity and innovation from the black community.
In August, Jamii welcomed more than 500 customers – including R&B singer NAO, members of NSG and investors keen to work with black entrepreneurs. The store and featured partners saw coverage on high-profile platforms such as Metro, Stylist and Bustle. This time round, Jamii are also organising a press night on the Wednesday evening.
Can’t make it?
Jamii will curate a “BOXPARK Edit” on the website so that anyone who can’t come down can shop the store online, while customers will receive a pop-up specific Little Black Book featuring all included partners.
About Jamii
A discount card and discovery platform, making it easy for you to find and shop at the best of independent black-owned businesses in the UK.
Jamii launched in August 2016 and are on a mission to make shopping at black-owned brands as seamless and instinctive as any other. The Jamii card saves you up to 40% on each purchase when shopping with one of our partners. It works online and offline, lasts for a year and you get unlimited usage! Get 10% off Hair Popp with your Jamii discount card. Read our blog Getting Started, Changing Strategy & Standing Out: Interview With Hair Popp.
Take a tour of the Jamii pop up shop
Our founder, Dominique spoke with Khalia, the founder of Jamii on the inaugural Black Pound Day on 27 Jume 2020.
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