Aaron Wallace: Hydrating Afro Hair and Beard Shampoo

Wet hair and massage a moderate amount moving from root to tip.

Using your fingers, gently stimulate the scalp and exfoliate any build up.

Build a small lather then rinse thoroughly with cool to warm water. When you use our shampoo, you won’t get a lot of foam if your hair has a lot of products in. That’s because you have product build up and your hair is attaching to the dirt. Once you wash it the first time and the hair is now relatively clean, go in with the second rinse and you’ll see that it lathers up more.

Also, there are no sulphates in the shampoo and that’s what creates that big lather, which we didn’t want. We wanted to keep it very natural, especially with black hair, too much lather is taking away all of your hair’s natural oils as it’s kind of over-cleansing the hair. Your body then starts to produce more oil to compensate for the oils that you’ve lost. Therefore, we wanted to have something that cleans but isn’t chemical.

For dry flakey scalp or excess product build up a second lather and rinse is recommended.

Aaron Wallace

We are a company who are determined to build a brand that black men everywhere can be truly proud of. We are on a mission to champion and redefine the perception of black men world wide. We want to inspire black men to be the best they can be, by looking and feeling good and exuding confidence from the inside out. Which is why we have spent the last two years researching and developing a line of products that will help solve many of the hair and skin care challenges faced by men with afro hair and skin. We have ensured that our products contain only the very best in quality natural ingredients that work. Black Seed Oil and Mango Butter are rich in much needed nutrients and can be found in all our products.